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ART216 Digital Art & Design II                                                               

Fall 2010

Hartwick College

Department of Art & Art History

 

 

Asst. Professor:              Joseph Von Stengel

Art 216:                              Digital Art and Design II

Day/Time:                          MON/WED 1:50pm-4:55pm

Location:                           Anderson 129

 

Office Hrs:                        M 12:30pm-1:30pm, T 12:30pm-1:30pm,

W 12:00pm-1:45pm, TH 12:15pm-1:30pm

or by appt.

 

Office:                                Anderson 30

Email:                                 vonstengelj@hartwick.edu

Phone:                                ext. 4912

                                                            Web:                                   www.hartwickdigital.com

                                                            Blog:                                   art-216.blogspot.com

 

 

 

Course Description

216 Digital Art & Design II: Digital Print Media (4 credits) An intermediate course in digital

media with an emphasis on the printed image as a vehicle for creative expression. Visual issues

covered in assignments will include composition, subject matter, design and context. Theoretical

discussion will consider truth vs. perception, individual vs. corporate view, politics and media

ethics, image history and the creation of reality, along with issues associated with copyright. This

 course will investigate the mass proliferation of images in western, consumer culture and reprocess

that information into art. Students will explore how these images are created, reasons for their

creation, and the functions they serve. Students will appropriate, capture and create images

through digital processes involving the use of scanners, digital cameras, and industry standard

image manipulation software including Adobe Photoshop and Adobe Flash. This course will

encourage hands-on investigation into the techniques used for the manipulation of images and

how these manipulated images affect and construct our every day realities. Projects include poster

design, package design, stencil tagging, and image manipulation. Prerequisite: ART 213. (EL)

 

 

Purpose

Digital Art & Design II is an advanced course that explores concepts and software skills centered on graphic design and the printed image. Students taking the course will learn how to design for a professional environment as well as how to use design as a for of creative expression.

 

Please note: this course is not just about making you proficient with the tools of the applications. While this is inarguably important, our efforts will transcend the tool to reveal the greater meaning of digital media and its place in modern society. To this ends we will consider the computer just a tool, (one of many) not a means to an end. We will also discuss the issues of working in a discipline tied to technology and the reality of creating in a medium under constant change. We will focus on 'seeing'. We will consider content and context, and of course technique.

 

In Class time: Will involve a combination of application demoŐs and technical instruction, one on one help, lectures on pertinent issues within the medium, work time for projects, and critiques of projects.

 

Outside Class time: in addition to projects, will involve exercises and tutorials, independent research, and some reading and writing.

 

 

Learning Outcomes

At the completion of this course, students will:

 

1 – Be able to efficiently create meaningful designs based on a concept or need

 

2 – Be able to demonstrate the ability to create and design digital images on an advanced level utilizing digital imaging software

 

3 -  Have completed a professional portfolio of design work

 

4 – Have gained general knowledge about designing in a professional environment

 

 

Outcomes Assessment

 

1 -  Seven projects will be assigned during the semester that will be used to assess studentŐs ability and knowledge.

               a. projects are reviewed using the rubric below

 

2 – Projects will conclude in a group critique, where students will receive input from both their peers and the professor.

 

3 – Students will have a finished portfolio that is used to assess studentŐs abilities at the end of the semester.

 

 

 

Technical Objective

Students will learn design and image creation concepts for print based media. Students will also be introduced to industry standard software including Adobe Photoshop and Flash along with developing creative & critical thinking skills concerning image & design in contemporary society.

 

 

Supplies

á         1 GB USB flash drive. Test 9/15/2010 if you do not have a drive you loose 5 points

 

 

Recommended Texts (not required)

á         Photoshop CS4 Guide for Windows & Macintosh.

á         Flash CS4 Guide for Windows & Macintosh.

* Most resources can be found online or on the class blog: art-216.blogspot.com

 

 

Expectations

á         During class time, students are expected to engage in meaningful classroom participation.

á         Each student is expected to complete all projects, exercises, in-class exercises and required readings.  Details of the various assignments will be discussed in class.

á         Students are required to keep a Flickr account during the semester (details will be discussed in class.) Your Flickr site will be checked regularly and is factored into your grade.

 

 

Turning in Projects

á         Projects are due at the beginning of class on the scheduled critique day.  For projects that involve multiple images: each image that is not completed or turned in will lower the overall project grade by one letter grade.

á         Late projects are due exactly one week from the critique date. Projects will not be accepted after the late date and will be assessed based on the images turned in for critique.

 

 

Critiques

á         If you are late or miss a regular critique, the project for that critique will be lowered by one letter grade.

á         Attendance at the Final critique is mandatory. Missing the final critique will result in an ŇFÓ for the Final Project. NO late Final Projects will be accepted!

 

 

Grading

10%       Participation (in-class and online)

80%       Projects

5%         Flickr

5%         Flash drive Test

 

Grades are determined through the following Rubric:Craftsmanship, Aesthetic, Consideration, Effort & Directions

Craftsmanship - the quality and skill used in the creation and a presentation of your finished projects

 

Aesthetic - the visual appearance of the content of your finished project. Your images aesthetic quality, composition and the images content.

Consideration - this is the area that looks at the depth of your project. how does what you created function in society, what does it say (or not say)?

Effort - Did you try or not? If this comes easy to you then you really need to work hard to show effort.

Directions - all projects have specific directions on how to name files and when projects are due. following the directions makes it easier or me to work with and review your files. all projects are expected done on the due date.

100-92 A = You tried very hard, handed in all the projects and assignments on time and created excellent work.

91-83    B = You tried hard and handed in all the projects and assignments on time and created great work.

82-74    C = You tried, handed in most of the projects & assignments on time and created good work.

73-65    D = You barely tried, handed in most of the projects & assignments and created good work.

64-0       F = You really didnŐt try and didnŐt hand in much work.

 

 

Lab Policy

á         No Food and Drink (except designated area). Violation will result in the loss of lab privileges.

á         Students may not install/uninstall software of any type or reconfigure hardware without the permission of the professor.

á         Report computer problems to the lab assistant or professor with detailed information as to which computer and a descriptive explanation of the issue.

á         There will be open lab hours for student use through out the semester.

 

 

Attendance

á         Attendance is mandatory (with three get out of jail free cards).

á         In the case of an excused absence, such as, religious holidays or medical reasons, the student must notify the instructor prior to the missed class, if possible. In the case of a medical situation, the student may provide a doctorŐs note after the fact.

á         In the case of unexcused absences, the first three will result in no penalty. Each absence after the third will automatically lower the studentŐs grade one half of a letter grade.

 

 

Accommodations

If you are a student with a documented disability who will require academic accommodations in this course, please meet with Patty Jacobsen, Coordinator of Disability Services, Yager 504 or call 431-4546 or 431-4435 to make an appointment.